Central Press offers personalized solutions for communication, aligned to the strategies of the clients’ brand, with an excellent cost-benefit.
The development of our projects happens in three phases, all carried out in a practical way, with ethics and agility.
Before we implement the action plan, we analyse the client needs, the brand and its reputation (Brand Analytics), the business’ opportunities (Business Insight), consumers profile and their wishes and needs (Consumer Analytics), the online and social media presence (Digital Analytics), besides monitoring the brand and its competition on communication channels (Media Audit). All this information is included in the briefing, so we can define our goals and reach effective results.
We use the most efficient tools to put into practice the communication plan.
Communication is a process that feeds on itself. Therefore, it’s important to analyse the results of actions, to indicate the strengths and weaknesses, to determine new goals and reinforce even more the brand positioning.
Maria Sandra T. Gonçalves
Gazeta do Povo ex-director (Brazilian Newspaper)