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Branded Content

 

Personalized content production for the brand (Branded Content), in print (newspapers and magazines), digitally (newsletters and apps), in audio or video.

Generating relevant and useful content for customers, Inbound Marketing is one of the most modern and effective communication strategies in the world nowadays. Addressing the brand universe by providing service, produces more effective results than traditional communication.

Branded Content can take many forms: blogs, videos, email marketing, guerrilla marketing, applications, e-books, podcasts, webinar, streaming, infographics, hot sites, etc. All these tools have the same function: engage customers, prospects, employees and opinion leaders, making the brand recognized by the values ​​ it stands for.

Finally, Inbound Marketing aims to have and attract the attention of potential customers, through a useful and relevant content, leading them to the company’s digital channels. This strategy has proven to be much more efficient than traditional sales marketing.

 

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CONTENT IS KING

Relevance

In order to increasingly sustain brand relevance on the internet, it is necessary to create quality content. In its recent algorithm updates, Google ranks higher sites that share useful information and have responsive versions (adapted to mobile).

Tell your story

Branded Content has been a strategic tool for businesses. Communicating services, purposes, cases, products and other actions in the news form, using storytelling techniques, is an effective solution to innovate in communication and in brand content.

OTHER SERVICES

Branded Content

  Personalized content production for the brand (Branded Content), in...

Digital Communication

    Customized content creation, creative design, social media...

Marketing and Branding

  Planning and consulting. Uniquely positioning the brand –...

Media Training

  How to interact with the Brazilian press and...

Press Office

  Communication is essential for brands to establish a...

Public Relations

  Efficient communication with stakeholders. Establishing effective and targeted...

Reputation and Crisis Management

    Agility, ethics and transparency. These are the...