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Marketing and Branding

 

Planning and consulting.

Uniquely positioning the brand – respecting the essence and history of the company – is more important than communicating. Central Press not only develops the marketing plan, but also carries out the tactical actions with its own team and strategic partners.

We also handle the stakeholders’ perception, developing methods, guidelines and carrying out an action plan in order to help build valuable brands for the customers. Our team helps companies identify prospects, establish connections, increase customer loyalty and, finally, make business more profitable for everyone.

 

Branding - Central Press Curitiba

BRANDS WITH SOUL

Depth

In order to work with marketing and branding it is necessary to break paradigms. After all, it is not enough just to communicate something. Everything must be in the DNA of the brand, of the company and of the people who are part of it.


Differences

Marketing encompasses everything a company does. It is about the business card, the sales team, the building facade, the website, ads, brochures, employee behavior, the price, the quality of products and services, etc., Branding, on the other hand, is the brand soul. It is how the consumer becomes aware of what the company does, its beliefs and purposes.

OTHER SERVICES

Branded Content

  Personalized content production for the brand (Branded Content), in...

Digital Communication

    Customized content creation, creative design, social media...

Marketing and Branding

  Planning and consulting. Uniquely positioning the brand –...

Media Training

  How to interact with the Brazilian press and...

Press Office

  Communication is essential for brands to establish a...

Reputation and Crisis Management

    Agility, ethics and transparency. These are the...