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Reputation and Crisis Management

 

 

Agility, ethics and transparency.

These are the three pillars of image crisis management. With over 15 years of experience and several cases in the area, Central Press is one of the leading experts in reputation and crisis management – developing management committees, media relations manuals and containment plans, to minimize the damage to the brand’s reputation.

 

Reputation Management Concept on the Mechanism of Metal Cogwheels.

TRANSPARENCY

Agility

Being ethical is the basic requirement to maintain a good reputation before the public. However, it is also necessary to be quick, skilled and precise during crises, in order to keep up with how fast information spreads.

Preparation

A crisis begins to be handled before it arises. Preparing the managers and the employees, predicting risk situations, simulating, training and evaluating all indicators are some of the actions needed to minimize reputation risk.

OTHER SERVICES

Branded Content

  Personalized content production for the brand (Branded Content), in...

Digital Communication

    Customized content creation, creative design, social media...

Marketing and Branding

  Planning and consulting. Uniquely positioning the brand –...

Media Training

  How to interact with the Brazilian press and...

Press Office

  Communication is essential for brands to establish a...

Reputation and Crisis Management

    Agility, ethics and transparency. These are the...