Personalized content production for the brand (Branded Content), in print (newspapers and magazines), digitally (newsletters and apps), in audio or video.
Generating relevant and useful content for customers, Inbound Marketing is one of the most modern and effective communication strategies in the world nowadays. Addressing the brand universe by providing service, produces more effective results than traditional communication.
Branded Content can take many forms: blogs, videos, email marketing, guerrilla marketing, applications, e-books, podcasts, webinar, streaming, infographics, hot sites, etc. All these tools have the same function: engage customers, prospects, employees and opinion leaders, making the brand recognized by the values it stands for.
Finally, Inbound Marketing aims to have and attract the attention of potential customers, through a useful and relevant content, leading them to the company’s digital channels. This strategy has proven to be much more efficient than traditional sales marketing.
In order to increasingly sustain brand relevance on the internet, it is necessary to create quality content. In its recent algorithm updates, Google ranks higher sites that share useful information and have responsive versions (adapted to mobile).