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Media Training


How to interact with the Brazilian press and other stakeholders.

When you give an interview or make a presentation, are you sending effective and straightforward messages?

Central Press teaches business owners and executives to communicate efficiently through a dynamic training.

Our Media Training teaches 70% of the program in a practical way through crisis management workshops and interview simulations. This method has been tried and tested by several different companies of all sizes.


TV interview



There is no use having good press coverage, but not communicating effectively in an interview. In order to pass on the information and the key messages in a competent manner, and know how to deal with unexpected questions, you must be prepared.


It is important to know how the media works and how news is created. This makes it easier to identify what is relevant for journalists and understand why time flies in the media.


Branded Content

  Personalized content production for the brand (Branded Content), in...

Digital Communication

    Customized content creation, creative design, social media...

Marketing and Branding

  Planning and consulting. Uniquely positioning the brand –...

Media Training

  How to interact with the Brazilian press and...

Press Office

  Communication is essential for brands to establish a...

Reputation and Crisis Management

    Agility, ethics and transparency. These are the...