Agility, ethics and transparency.
These are the three pillars of image crisis management. With over 15 years of experience and several cases in the area, Central Press is one of the leading experts in reputation and crisis management – developing management committees, media relations manuals and containment plans, to minimize the damage to the brand’s reputation.
Being ethical is the basic requirement to maintain a good reputation before the public. However, it is also necessary to be quick, skilled and precise during crises, in order to keep up with how fast information spreads.