The 2021 Global RepTrak® 100 is the definitive ranking of corporate reputation for the world’s leading companies. The Global RepTrak 100 showcases how people feel, think, and act towards companies globally. For over a decade, The RepTrak Company™ has ranked the top 100 most reputable companies to celebrate global reputation leaders.
The RepTrak Company measures a company’s corporate reputation using Reputation Scores – scores from 0-100 that measure how people feel towards a particular company. Reputation Scores demonstrate a strong positive relationship with business outcomes, such as people’s willingness to buy, recommend, or trust a company. The companies with the highest Reputation Scores made the top 100 ranking.